We build websites, apps, AI tools, software and online games for small businesses.

A Newcastle software consultancy building websites, apps and practical AI for small businesses, on-site in Newcastle and remotely across Australia.

Fixed price, agreed up front. Most websites live in 4 to 8 weeks.

Products live since June 2026

$100k⁺

Revenue increase for Freefall Sun Peaks over several seasons (CAD)

4–8

Weeks to build a typical small business website

What we do

Designed around your customers and easy for your team to update.

Practical automation built into the systems you already use.

Our online games division, starting with Housetrap.

Fixed price

One clear quote before we start, paid in three stages.

Simple to use

Websites, apps and AI tools your team can run day to day without us.

Here after launch

Ongoing support and updates through an optional care plan.

Named after Ralph, a structural engineer known for an exacting finish. Founder Luke Ellis brings the same standard to software and AI. Our story →

Whether it's a new website, an app, or a process you'd like to automate, book a free consultation and we'll talk through what's possible.